Black Boys Shine is a campaign to illuminate the extraordinary, positive, and often unrecognized character and contributions of Black boys and men nationally and internationally. The strengthening of the Black male image is paramount to this cause. That said, we take back control of the Black male image/narrative and showcase a truth that is often obscured, Black Boys are brilliant, Black Boys are innovative, Black Boys are exceptional...Black Boys Shine!
Black Boys Shine was founded by Darnell Leatherwood and co-founded by Chad Lyles. It is largely inspired by the work of Beverly Bond and Black Girls Rock. Black Boys Shine empowers Black boys and young men by promoting positive, uplifting, and affirming images (picture, videos, messages) of Black boys and men on multiple social media platforms, creating and maintaining positive online educational spaces and communities, and fostering positive identity formation (disrupting negative media) via narrative control.
Black Boys Shine is also conducting a marketing/community outreach campaign where we ask members of the community to speak “Truth to Power” and affirm Black boys and young men by simply saying "Black Boys Shine" on a video which is then posted on our social media accounts. We've received video contributions from politicians, university deans and professors, young and adult individuals in the community, activist, doctors, business owners, artists, etc.; notable mentions include (not an exhaustive list):
Angela Glover Blackwell, Founder and CEO of PolicyLink: https://youtu.be/a9qqAtCtFdo
Michael Smith, Executive Director of the My Brother's Keeper Alliance in the Obama Foundation: https://youtu.be/04yqfwUwsYM
Mayor Michael Tubbs, Mayor of Stockton, California: https://youtu.be/fHqXQ9rcFRc
Dr. Pierre Johnson, Physician and Author: https://youtu.be/1WC3QjZXbGE
Dr. Cornel West, American Philosopher and Civil Rights Activist: https://youtu.be/vvf00A7FJVU
Dr. Michael Eric Dyson, Academic, Author, Thought Leader: https://youtu.be/KXla8wKdyic
Professor Margaret Beale Spencer, Chair Department of Comparative Human Development at the University of Chicago: https://youtu.be/PtSfovaEQu0
Congressman John Lewis, Politician and Civil Rights Leader: https://youtu.be/r82b5oSSOkE
You can find Black Boys Shine on the following social media platforms: