Black Boys Shine is a campaign to illuminate the extraordinary, positive, and often unrecognized character and contributions of Black boys and men nationally and internationally. The strengthening of the Black male image is paramount to this cause. That said, we take back control of the Black male image/narrative and showcase a truth that is often obscured, Black Boys are brilliant, Black Boys are innovative, Black Boys are exceptional...Black Boys Shine!
Black Boys Shine was founded by Darnell Leatherwood and co-founded by Chad Lyles. First, we pay homage to Beverly Bond and Black Girls Rock, their work illuminates our way forward. That said, Black Boys Shine promotes positive, uplifting, and affirming images (picture, videos, messages) of Black boys and men on multiple social media platforms, partners with schools and districts to create online educational spaces where school communities share the positive school experiences of Black boys and young men, and fosters positive identity formation via original content development (i.e. programming, books, etc.) and narrative control.
Black Boys Shine is also conducting a marketing/community outreach campaign where we ask members of the community to speak “Truth to Power” and affirm Black boys and young men by simply saying "Black Boys Shine" on a video which is then posted on our social media accounts. We've received video contributions from politicians, university deans and professors, young and adult individuals in the community, activist, doctors, business owners, artists, etc.; notable mentions include (not an exhaustive list):
Angela Glover Blackwell: Founder of PolicyLink
Michael Smith: Executive Director of the My Brother's Keeper Alliance in the Obama Foundation
Mayor Michael Tubbs: Mayor of Stockton, California
Dr. Pierre Johnson: Physician and Author
Dr. Cornel West: American Philosopher and Civil Rights Activist
Dr. Michael Eric Dyson: Academic, Author, Thought Leader
Professor Margaret Beale Spencer: Chair, Department of Comparative Human Development at the University of Chicago
Congressman John Lewis: Politician and Civil Rights Leader
You can find Black Boys Shine on the following social media platforms: